For the Ditsy launch, I developed a series of collage- and mixed-media assets that paired product imagery with broader visual references to help build out the brand’s world. The goal was to do more than simply showcase the headwear—each piece introduced a sense of personality, styling, and creative context around the collection.
The launch assets reflected that point of view through playful compositions, editorial imagery, and unexpected references that made the brand feel collectible, distinctive, and rooted in a larger visual culture.
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