FEAST is a creative strategy and production studio founded by visual artist and creative director Mina Sisley. Rooted in hospitality, culture, and long-term creative partnership, FEAST approached me to develop a brand identity that could stand confidently within the creative landscape while reflecting the depth and warmth at the core of the studio.
Through a discovery process informed by Mina's Lebanese and French lineage, artistic practice, and philosophy around gathering, we uncovered a central brand idea: From Essence to Form. This concept became the foundation for the visual and verbal identity system, reflecting FEAST's approach to uncovering the emotional and cultural core of a brand and transforming it into tangible experiences, narratives, and creative work.
The resulting identity combines a custom wordmark, Arabic-inspired visual references, ornamental motifs, and a refined typographic system to create a brand world that feels bold, tactile, and deeply intentional.