TASHFRAMES is a Los Angeles-based wedding filmmaking studio creating cinematic, story-driven films that capture the emotion and individuality of each couple.
The project began with defining a clearer creative and strategic direction for the brand around one central idea: Love Craves a Story. From there, I developed a complete identity system that reflects Daryoush’s deeply personal approach to filmmaking while elevating TASHFRAMES into a refined, cinematic, and recognizable visual world.
The identity draws from the warmth and imperfection of analog film, balancing nostalgia with a contemporary editorial sensibility. A custom wordmark references the structure of a film strip, while expressive typography, a warm butter yellow and forest green palette, and the secondary Love Craves a Story. mark create a flexible system designed to live across digital, print, and moving image.
I extended the identity into a signature title sequence for TASHFRAMES films:
Love Craves a Story.
This one belongs to
[Couple’s Name]
A film by TASHFRAMES.
The website brings the full system together through art direction, motion, film, storytelling, and an editorial layout. I designed and developed the site to showcase Daryoush’s work while clarifying his approach, services, story, and experience, creating a digital presence that feels as considered and cinematic as the films themselves.
Scope: Brand Strategy · Creative Direction · Brand Identity · Logo Design · Visual System · Typography · Color Palette · Brand Guidelines · Verbal Identity · Website Strategy · UX/UI Design · Framer Development · CMS · Responsive Design · SEO · Art Direction
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