For The Optimistic Wrench, I led the creative direction, concept development, and visual design for the EP's release campaign. Working from the music's themes and atmosphere, I developed a cohesive visual identity that extended across the album artwork, promotional materials, merchandise, social media assets, and launch campaign.
The creative direction balanced nostalgia with experimentation, translating the band's sound into a distinct visual language that felt authentic to the project while creating a memorable release experience. Every touchpoint was designed to reinforce the EP's identity and build anticipation leading up to the launch.
This project brought together branding, art direction, graphic design, and music marketing to create a unified campaign that connected the visual and sonic worlds of the record.
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