WITH
INTENTION
REFINED IN FORM
ROSE VASTOLA DESIGN, CO.
NEW YORK
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I’m a multidisciplinary graphic designer and artist who blends brand design with mixed-media thinking and visual systems.
More about me here.
SERVICES
Brand Identity & Web Design
I create cohesive brand identities and websites for brands, studios, artists, and businesses looking to build a stronger visual presence with clarity, intention, and longevity in mind.
This process combines strategic direction, visual storytelling, and digital design into one unified system — ensuring the brand and website feel connected from the very beginning rather than developed separately.
Each project is approached collaboratively and thoughtfully, balancing aesthetics with structure to create work that feels refined, emotionally resonant, and built to grow over time.
Services may include:
- Brand positioning + creative direction
- Logo suite design
- Typography systems
- Color palette development
- Visual world-building
- Brand guidelines
- Custom website design
- Framer or Shopify design direction
- Mobile-responsive layouts
- Page structure + visual hierarchy
- Launch support + handoff
The goal is to create a cohesive brand world that feels distinct across every touchpoint — from first impression to digital experience.
I take on a limited number of projects at a time to ensure each collaboration receives a high level of attention, care, and creative focus.
Art Direction + Creative Content
I develop creative direction and visual content systems that help brands build a stronger emotional and cultural presence.
My approach blends concept development, storytelling, design, imagery, motion, and atmosphere to create work that feels intentional, visually compelling, and aligned across platforms. Whether supporting a campaign, launch, brand refresh, social presence, or editorial project, the goal is always to create content that feels cohesive rather than disconnected pieces assembled over time.
Services may include:
- Creative direction
- Campaign concepts
- Visual storytelling
- Art direction for photo/video
- Content systems for social + digital
- Editorial direction
- Graphic design assets
- Moodboards + visual research
- Launch visuals + promotional content
- Short-form creative content
- Brand/world-building direction
Projects are approached with both strategy and aesthetics in mind — considering not only how something looks, but how it moves, communicates, and exists within a larger brand world.
Content Creation &
Mixed-Media Work
My content work blends design, photography, motion, collage, texture, typography, and storytelling into visuals that feel layered, tactile, and emotionally resonant.
Drawing from both digital and physical processes, I create content that moves beyond traditional marketing visuals — combining artistic direction with strategic communication to build imagery and experiences that feel distinct and memorable.
This work often exists between disciplines, merging art, branding, fashion, music, editorial design, and internet culture into cohesive visual narratives tailored to each project or brand world.
Services may include:
- Mixed-media visuals
- Collage + texture-based design
- Social content creation
- Motion graphics + video editing
- Editorial compositions
- Creative assets for campaigns
- Typography-based visuals
- Print/digital hybrid experimentation
- Art-driven promotional content
- Visual storytelling systems
My process is highly intuitive and concept-driven, with an emphasis on creating work that feels human, tactile, and culturally connected rather than overly polished or generic.
SEE DECK
Retainer Services
(Ongoing Creative Support)
For brands and businesses looking for ongoing creative support, I offer select retainer partnerships focused on maintaining consistency, quality, and long-term creative growth.
Rather than approaching content, design, and creative direction as isolated deliverables, retainers allow for a more integrated and evolving relationship — creating a stronger overall brand presence across digital, social, editorial, and campaign touchpoints over time.
Retainer partnerships are ideal for brands that need continuous creative support while valuing thoughtful execution, collaborative communication, and a cohesive visual direction.
Support may include:
- Ongoing creative direction
- Social + digital content creation
- Campaign visuals
- Website updates
- Email/newsletter design
- Marketing assets
- Brand consistency oversight
- Art direction
- Launch support
- Presentation or editorial design
- Short-form video + motion content
- Creative consulting
Retainers are customized based on scope, cadence, and overall creative needs. I take on a limited number of ongoing partnerships to ensure each collaboration remains intentional, responsive, and creatively aligned.