Working in Fashion Club
Creative Direction • Brand Design • Merchandise
Working in Fashion Club is an independent fashion community built around the people behind the industry. My role has been to help shape its visual identity through creative direction, merchandise, and campaign design, creating a brand that feels both culturally relevant and rooted in community.
From apparel graphics and product concepts to launch campaigns and visual storytelling, I develop creative systems that extend beyond a single touchpoint, giving the brand a recognizable and cohesive point of view.
From apparel graphics and product concepts to launch campaigns and visual storytelling, I develop creative systems that extend beyond a single touchpoint, giving the brand a recognizable and cohesive point of view.